MEET THE FOUNDER & CEO
Adan Martinez
Adán didn't stumble into HYROX coaching. He built toward it over 15 years. A former collegiate Cross Country and Track & Field athlete, he studied Kinesiology with a specialization in Exercise Physiology and Sport Science at Concordia University Irvine - the same foundation that now drives every HYROX program he writes.
He holds an ACE Personal Trainer certification and is a California Certified Massage Therapist, which gives him a rare combination of programming knowledge and hands-on understanding of how the body breaks down under race-day stress. Before founding Primitive Movement x Swole AF, he spent five years working in physical rehabilitation - learning exactly how to build athletes back up, not just push them harder.
"Health and wellness and fitness allows us that avenue to help somebody take responsibility and take control of their life and be accountable for their actions. This is your health - the only one that's deteriorated their health is you."
- Coach Adan
"A coach is somebody that you lean on, that gives you life advice… training, health and wellness, and fitness are a multifaceted approach.
Being a coach is someone who can help push the boundary in more ways than just coming into a gym and moving the body."
HYROX Training Experts
Training for your first HYROX, or chasing a faster time?
Train with Coach Adán and Coach Daniel at Primitive Movement x SwoleAF in Garden Grove, Orange County's HYROX gym.
HYROX is 8 km of running split by 8 workout stations. Races are won or lost when your legs are already gone: on the sled push, the wall balls, the run after the lunges. Our program trains exactly that: running on tired legs, power at every station, and a pacing plan for race day.
Our athletes have raced HYROX with us. First race or podium hunt, you'll show up knowing what every station feels like.
Injury Rehabilitation & Movement Correction
If you're dealing with chronic pain or old injuries, Adán understands and is ready to treat it. He spent five years working specifically with physical rehabilitation patients, so he understands the frustration firsthand.
As a certified massage therapist. This gives him insight into musculoskeletal problems that most personal trainers simply don't have. He can spot movement compensations and imbalances that might be flying under the radar.
Here's what his rehabilitation approach includes:
Detailed movement assessments that identify what's really going on with your body
Exercise programs designed to rebuild your strength safely and progressively
Corrective techniques that address the root cause, not just the symptoms
Recovery principles drawn from massage therapy for faster healing
TRY A FREE
CLASS TODAY
Primitive Movement x Swole AF offers everything you need to crush your fitness goals. From expert workout programming to personalized nutrition plans, we provide the tools to transform your body and health. But we don’t stop there—our focus on accountability and a strong, supportive community ensures you stay motivated and on track every step of the way. Whether you're starting fresh or leveling up, we’ve got the fitness, nutrition, and encouragement you need to succeed!
