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11552 Knott St Suite 12, Garden Grove, CA 92841

MEET THE FOUNDER & CEO

Adan Martinez

Adán didn't stumble into HYROX coaching. He built toward it over 15 years. A former collegiate Cross Country and Track & Field athlete, he studied Kinesiology with a specialization in Exercise Physiology and Sport Science at Concordia University Irvine - the same foundation that now drives every HYROX program he writes.

He holds an ACE Personal Trainer certification and is a California Certified Massage Therapist, which gives him a rare combination of programming knowledge and hands-on understanding of how the body breaks down under race-day stress. Before founding Primitive Movement x Swole AF, he spent five years working in physical rehabilitation - learning exactly how to build athletes back up, not just push them harder.

"Health and wellness and fitness allows us that avenue to help somebody take responsibility and take control of their life and be accountable for their actions. This is your health - the only one that's deteriorated their health is you."

- Coach Adan

HYROX Training Experts

Training for your first HYROX, or chasing a faster time?

Train with Coach Adán and Coach Daniel at Primitive Movement x SwoleAF in Garden Grove, Orange County's HYROX gym.

HYROX is 8 km of running split by 8 workout stations. Races are won or lost when your legs are already gone: on the sled push, the wall balls, the run after the lunges. Our program trains exactly that: running on tired legs, power at every station, and a pacing plan for race day.

Our athletes have raced HYROX with us. First race or podium hunt, you'll show up knowing what every station feels like.

Adan Martinez, CPT and CMT, founder of Primitive x Swole AF gym in Garden Grove
Adan Martinez, CPT and CMT, founder of Primitive x Swole AF gym in Garden Grove

Injury Rehabilitation & Movement Correction

If you're dealing with chronic pain or old injuries, Adán understands and is ready to treat it. He spent five years working specifically with physical rehabilitation patients, so he understands the frustration firsthand.

As a certified massage therapist. This gives him insight into musculoskeletal problems that most personal trainers simply don't have. He can spot movement compensations and imbalances that might be flying under the radar.

Here's what his rehabilitation approach includes:

Detailed movement assessments that identify what's really going on with your body

Exercise programs designed to rebuild your strength safely and progressively

Corrective techniques that address the root cause, not just the symptoms

Recovery principles drawn from massage therapy for faster healing

Follow us on social media to learn more! @swoleafgym

11552 Knott St Suite 12, Garden Grove, CA 92841

(657) 303-0096

Copyright 2026

Primitive Movement x Swole AF

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Primitive Movement x Swole AF offers everything you need to crush your fitness goals. From expert workout programming to personalized nutrition plans, we provide the tools to transform your body and health. But we don’t stop there—our focus on accountability and a strong, supportive community ensures you stay motivated and on track every step of the way. Whether you're starting fresh or leveling up, we’ve got the fitness, nutrition, and encouragement you need to succeed!